Senior marketing experience with commercial accountability built in.
Graeme brings more than 20 years across global brands, in-house leadership, agencies and consultancy — then applies that experience directly inside established businesses.
Experience on both sides of the table.
Graeme started his marketing studies in the US in 2000 before completing a degree in Business Economics and International Marketing in Scotland.
He spent almost nine years with Mizuno Golf, ultimately becoming Marketing Manager in London, followed by more than four years with Nike. He later worked with MotoNovo Finance, Boyd Digital and Worldwide Jobs before moving full-time into consultancy.
That mix means he understands what senior leadership expects, how agencies operate, how owner-led businesses make decisions and why marketing has to justify itself commercially.
Chartered
Fellow
Board-level thinking. Hands-on commercial execution.
Commercial first
Start with the business objective and growth constraint, not the latest marketing tactic.
Accountable
Clear priorities, clear ownership and performance reporting that supports decisions.
Practical
Work with the people and systems already in place, fix the gaps and improve execution.
This is not a CV-led consultancy proposition.
The experience is there to reduce risk for the client. The actual job is to improve commercial marketing performance now — strategy, lead generation, customer journey, execution and practical AI.