Your marketing doesn’t need more activity. It needs someone accountable for growth.
Senior marketing leadership for established businesses that need clearer strategy, stronger lead generation and practical AI implementation — without the cost of a full-time Marketing Director.
Plenty of marketing. Nobody truly owning the result.
Growing businesses often have agencies, ads, email, social, a CRM and a website — but no senior person connecting it all back to revenue.
Fragmented activity
Channels running independently with no single commercial plan.
Leads leaking
Enquiries arrive, but follow-up, CRM and conversion are inconsistent.
No accountability
Reports show activity, but not what marketing is actually contributing.
AI confusion
Lots of tools and noise, but no practical roadmap tied to business value.
Senior direction. Better execution. Commercial accountability.
Growth Strategy
Priorities, positioning, budgets and a 90-day plan built around commercial outcomes.
- Marketing strategy
- Channel and budget decisions
- Agency and team leadership
- Performance reporting
Lead Generation
A joined-up system for attracting, handling and converting the right opportunities.
- Acquisition strategy
- Website and funnel improvement
- CRM and follow-up
- Attribution and conversion
AI & Automation
Practical automation where it improves response, productivity or conversion.
- Lead handling automation
- Missed enquiry recovery
- Reporting workflows
- Process redesign
Diagnose. Prioritise. Lead the change.
I’m not there to create more marketing activity. I’m there to decide what matters, fix what is leaking value and make sure the right work gets done.
Diagnose
Marketing, customer journey, lead handling, reporting and systems.
Build the 90-Day Plan
Commercial priorities, clear ownership and measurable outcomes.
Lead & Improve
Manage execution, suppliers, performance and continuous improvement.
Experience that goes beyond marketing theory.
“The enquiries started flooding in. It was like someone flicked a switch.”
“Almost 200% increase in website visitors.”
“Graeme delivers results.”
Choose the level of support your business actually needs.
Growth & AI Diagnostic
A senior review of your marketing, lead journey, systems and AI opportunities.
- Commercial marketing audit
- Lead journey review
- AI opportunity map
- Prioritised 90-day plan
Fractional Marketing Director
Ongoing senior marketing leadership and accountability.
- Strategy and planning
- Lead generation oversight
- CRM and conversion improvement
- Agency/team management
- Performance reporting
Fractional Growth & AI Director
Senior leadership plus deeper ownership of AI-enabled growth systems.
- Everything in Fractional MD
- Automation roadmap
- AI lead-handling systems
- Workflow redesign
- Technology integration oversight
AI should improve the business. Not just give you another subscription.
I focus on the commercial use cases: faster enquiry response, stronger follow-up, better reporting, less repetitive admin and more consistent customer journeys.
See the AI approachAlready spending on marketing but not getting enough from it?
Let’s identify what is working, what is wasting money and where the biggest growth opportunities are.