Commercial evidence, not marketing theatre.
The work spans global brands, established SMEs and owner-led businesses. Where exact metrics are available, they are shown. Where they are not, the evidence stays qualitative rather than invented.
20+ years across brand, growth and commercial marketing.
The background matters because clients are buying judgement as much as execution.
Problem. Change. Result.
Scale candidate acquisition
Needed stronger organic visibility, paid acquisition and candidate conversion.
SEO, PPC and social activity aligned around candidate acquisition.
Unique users grew from 900k to 1.93m, with 3x conversions to applications and registration.
Turn insight into retail growth
Needed stronger consumer engagement and growth through digital and local marketing channels.
Data-led retail marketing, digital activity and the first Nike Performance Fitting Centre implementation.
£365k initial results and average Swoosh Advisory Account sales growth of 166%.
Build the digital growth foundation
The business needed an integrated digital presence and lead-generation approach.
Website, SEO, PPC, Google Business Profile, video, design, events and LinkedIn activity.
Website visitor traffic increased by more than 900% versus the previous site.
Named evidence from people who have worked with Graeme.
“Asset to my business, not an expense.”Andrew Carlton · Adidas
“Graeme delivers results.”Adrian Longstaff · Mizuno Corporation
“Almost 200% increase in website visitors.”Chris Wycoff · SwingFit Clubs
Trusted for judgement, responsiveness and commercial contribution.
Howard Lockhart at Bonnyton Golf Club highlights Graeme’s ideas, communication and focus on results.
Howard Lockhart · Bonnyton Golf ClubPaul Smith at Catalyst describes Graeme as a strong partner because he understands the need and delivers transparently.
Paul Smith · CatalystJames Erskine at Dumfries Golf Shop credits the work with helping the business grow and become more profitable.
James Erskine · Dumfries Golf ShopIf there is a commercial gap in your marketing, let’s identify it.
The first call is about the business problem, what is already in place and whether senior fractional leadership is the right solution.