Services
Marketing leadership built around growth, not activity.
I take senior responsibility for strategy, lead generation, customer journey, performance and practical AI implementation.
01
Fractional Marketing Director
For established businesses that need senior marketing leadership but do not need — or want — a full-time Marketing Director.
- 90-day growth strategy
- Positioning, channel and budget decisions
- PPC, SEO, email, social and website oversight
- CRM and lead-conversion improvement
- Agency, supplier and internal-team management
- KPIs, attribution and performance reporting
02
Lead Generation & Conversion
More leads are not useful if they are the wrong leads, handled slowly or poorly followed up.
- Acquisition strategy
- Landing pages and funnels
- CRM architecture
- Lead qualification and routing
- Follow-up sequences
- Conversion and attribution improvement
03
Practical AI & Automation
AI is useful when it improves a real process, reduces wasted work or helps convert more revenue.
- AI opportunity mapping
- Automated enquiry response and follow-up
- Missed lead recovery
- Reporting automation
- Content and research workflows
- Zapier / Make / API integration oversight
04
Growth & AI Diagnostic
A focused senior review for businesses that want clarity before committing to ongoing support.
- Marketing performance audit
- Customer and lead journey review
- Technology and workflow assessment
- Prioritised opportunities
- 90-day Growth & AI Action Plan
Need a senior view?
Start with the commercial problem, not the channel.
Tell me what is not working and I’ll tell you where I would start.